Speak Their Language. Change Their Minds.

In-house legal counsel collaborating with product and business leaders in a modern office, engaged in a strategic discussion.

A product leader once told me, “Legal makes sense. But it always feels like a separate layer—like we’re running two different versions of the business.” Communicating legal advice effectively is essential to transforming in-house legal teams to better integrate them with business operations.

That moment stuck with me. Because it wasn’t about legal being wrong. It was about legal being out of sync.

Too often, legal advice is accurate, thoughtful, even necessary—yet still ignored. Not because it’s bad advice, but because it’s delivered in a way that doesn’t land with the people who need to act on it.

It’s not about the substance. It’s about the translation.

As lawyers, we’re fluent in nuance. We’re trained to think in contingencies, to qualify our statements, to cover every angle. That mindset protects the organization—but it doesn’t always connect with it.

When a founder hears “high risk,” they’re thinking brand, headlines, funding. When a lawyer says it, they might mean an indemnity gap in Section 10.4.

That gap in language can become a gap in action. And over time, it can turn legal into a team that’s consulted too late—or not at all.

I’ve seen it firsthand: legal teams that earn deep influence inside a company don’t just know the law. They know the levers that matter to the people around them.

They understand what makes a product leader nervous. What motivates a CRO. What a CFO needs to feel safe.

They speak in outcomes, not sections. In revenue, not redlines.

And when they give advice, it sounds less like a delay and more like a decision.

There’s a misconception that translating legal into business terms means watering it down. It doesn’t. It means contextualizing it.

Clarity doesn’t undermine complexity—it makes it useful.

When you tell your GTM team, “This clause could expose us to five-figure liability next quarter,” they’ll listen. When you say, “We should strike the limitation of liability carve-out in 12(b),” they’ll nod—and move on.

Same risk. Different result.

The fastest way to build alignment is to make legal feel less like a check and more like a tool. Something teams reach for early because it helps them move—not because it slows them down.

That shift happens when legal speaks the language of the business. When your feedback isn’t just technically correct, but practically persuasive.

And when that happens, something subtle but powerful changes: people start to seek out legal not just for permission, but for perspective.

Change Minds by Changing How You Show Up

If you want to increase your influence, start by listening. How does your team talk about risk, value, urgency, momentum? Match that. Echo their goals. Then link your legal insight to what they already care about.

That’s how minds change. Not through debate, but through alignment.

Because the most trusted legal leaders aren’t the ones with the loudest voice. They’re the ones who speak in a way others already understand—and can’t imagine doing business without.

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